You Have To See It First - The Importance Of Vision In Business

As Martin Luther King would say, “I Have a Dream." A dream that later became reality for him and thousands of people all over the world.

This phrase said differently would be, “I have a Vision." When Dr. King gave this speech in 1963, there was no such thing as Economic or political rights for blacks. It took several years for an African American man to even become president. That iconic moment all started with a dream, his dream -- a vision.

The success of every business depends on three factors, of which vision occupies 60%. No business can thrive, scale, or realize its goals without having a clear vision or purpose. When you understand the true meaning of vision, the significance of having it in your business will become evident.

A business with a mental picture of its desired future state is a business with a Vision. You might ask, what is my vision? That dream you have, that picture you have in your mind for your business, that is your vision. Against all odds, always pursue your vision, and follow your dreams. It might take a while to actualize but it won’t take forever because it is the vision that takes someday to right now.

Shanell, a young black woman, wanted financial freedom, so she started freelancing on Fiverr in 2019. She worked hours and days, but no one hired her. It wasn't until 3 years later that she landed her first job. She now makes $2500/month on the platform. She didn't give up, she pursued, and it paid off in the end. It is unbelievable how powerful you can be when you have a clear vision.

“It is not what you look at that matters, it is what you see.

4 Reasons Why Your Vision Is Important

1. It Is A Driving Force For Your Business.

Vision in business fuels the drive to keep going in the face of setbacks or failures. It pushes the business forward even if plans fail.

2. Vision In Business Is A Roadmap

When you know where you’re going, it makes it a lot easier to navigate. Vision serves as a guide for your business. It tells you where to go, what course of action to take, and what decisions to make.

3. Vison Helps You Focus

Having Vision in your business keeps you focused on the goals, objectives, and plans of the business.

4. Vision Gives Clear Direction

Knowing the needs of your business help you to make tailored decisions to suit it. Calculated decisions are made when you have a vision. You know the things to let go of, the things to chase, and the risks that are worth taking.

Written By Faith Ozurumba

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